Simplified Mine Instruments came to us with a mission as deep as the mines they protect—creating innovative safety solutions for underground miners. Family-owned, veteran-led, and built on decades of firsthand industry knowledge, they’ve become a trusted name in mining safety gear and training. We were honored to collaborate with a team so committed to protecting those who work in one of the world’s toughest environments.
From the start, we knew the visuals had to feel authentic—no sterile studio shots or generic stock images. We built full-scale custom sets that recreated the raw, gritty atmosphere of a working cave, complete with realistic textures, lighting, and equipment. The goal was to immerse the viewer in the underground world while highlighting the precision and quality of Simplified Mine Instruments' products.
Using the photography as the creative anchor, we designed a custom site in Figma, ensuring every layout element worked in harmony with the visual storytelling. From typography choices to the color palette, everything was crafted to reflect the brand’s rugged integrity and commitment to safety.
The final step was bringing it all to life in Webflow, developing a responsive, fast-loading site with smooth interactions that guide the user through the company’s story and product offerings. The result is a digital experience that feels as real and trustworthy as the people behind Simplified Mine Instruments—built to showcase their leadership in underground mining safety while making their expertise accessible to customers around the globe.
Customer history timeline and graphics
Custom set build to create the feel of a real mine
Mobile responsive design
