Olds, a creative agency, partnered with model Aspen Potter to create a collection of lifestyle visuals for Salt + Stone, a modern skincare and wellness brand. The shoot captured the brand’s clean, natural aesthetic through a blend of beachside and at-home scenes, highlighting a sense of effortless beauty and calm. Aspen brought remarkable professionalism and warmth to the set—her energy and natural presence helped shape every frame into something truly authentic. The result was a cohesive set of photos and a lifestyle video that felt both aspirational and grounded in real moments.
The primary goal was to develop elevated yet approachable lifestyle content that reflected Salt + Stone’s commitment to natural luxury and self-care. Our objective was to showcase the brand in environments that aligned with its ethos—sun-lit, serene, and genuine—while keeping the focus on organic textures, soft tones, and human connection. By pairing still imagery with cinematic motion, we created a versatile suite of content for use across digital and social channels, helping the brand connect with its audience through emotion and authenticity.
Still from motion
Still from motion
Still from motion
