On April 29th, Kevin Olds, founder of Olds Creative Agency, was honored to join Adrienne Kruse as a speaker for Zen & the Art of Good Business S2: Developing your Brand Story, a marketing workshop hosted by the Laguna Beach Chamber of Commerce.
The event, held at Bianchi Laguna Beach, welcomed a full room of local business owners, creatives, and entrepreneurs for an evening focused on branding. Adrienne Kruse led the session with a focus on real-world application, and Kevin presented a talk titled Your Brand Lives in the Details, sharing insights on how small businesses can create consistency and connection across their visual identity, voice, and personal brand.
Attendees were guided through practical steps to begin building their own brand books—covering everything from logo use and color palettes to tone of voice and social media presence.
To add even more value to the evening, Olds Creative Agency provided complimentary professional headshots, giving attendees high-quality portraits to use across their marketing channels.
Special thanks to Adrienne Kruse for leading the workshop, Joelle Pedue and the Laguna Beach Chamber of Commerce for organizing the event, sponsors Bianchi Laguna Beach and Nirvana Kitchen by Chef Lindsay for making the evening possible, and Mary Hurlbut for capturing the evening.
