Olds was thrilled to partner with P2 Golf Products, a brand with a legacy that runs as deep as the game itself. Founded in 1983 by the legendary Bill Pohl, P2 has spent over four decades engineering driving range equipment, ball washers, course supplies, and a range of other golf products that power some of the most legendary courses in the country. Now led by third-generation owner Chris Esteves, the brand carries that same standard of craftsmanship and integrity into everything they do. We had an incredible time collaborating with their team and bringing a fresh visual identity to a company that has truly earned its place at the top of the industry.
The goal of this project was to create photo and video content that felt as premium as the courses P2's products call home. We headed out on location to one of their client's courses to shoot a cinematic header video designed to anchor their website with a sense of place and lifestyle. Rather than leaning into hard-sell marketing, we focused on capturing the feeling of golf, open fairways, beautiful light, and the quiet confidence the sport carries. The beauty shots were crafted to complement that same mood, giving the brand imagery that works across their product detail pages and blog content while keeping the visual language consistent and elevated throughout the site.
