Boutique Website & Content

Boutique Website & Content

Website & Crafted Content for FWS

Olds was deeply honored to work with Family Wealth Strategists, and the relationship goes beyond a typical client engagement. Founder Kevin Olds sits on the Family Wealth Strategists (FWS) Advisory Council, a select group of professionals assembled by founder Jeff Olsen to help the firm think more clearly and serve families more effectively. That connection made this project deeply personal, and we brought everything we had to it. FWS offers a truly boutique approach to life-centered financial advising, working with a small number of families in coastal Orange County, and the brand deserved a digital presence that matched that level of care and distinction. Built on a Webflow template with significant custom design and development work to make it entirely their own, the site features original photography and video shot throughout coastal Orange County, custom iconography designed specifically for the brand, an about us film, and a full educational video library built from informational talking heads captured during the same production.The video below was created for the website hero.

Scope
Webflow Development
Website Content
Lifestyle Video

Goals

The goal was to create a digital experience with the boutique, personal feel that mirrors the highly personalized service FWS delivers to its clients. For a firm working with families at this level, credibility is not optional, and every creative decision was made with that in mind. Original coastal Orange County photography replaced stock imagery entirely, ensuring the site felt rooted in the community the firm actually serves. The educational video library was designed to go a step further, giving prospective clients a way to engage with Jeff's thinking and philosophy before ever having a conversation. By capturing both the brand film and the informational video content in a single production, we built a resource that establishes expertise and builds trust in a way that no stock asset or template could ever accomplish.

Real drone imagery of coastal Orange County. Never stock imagery.

Drone imagery and video to capture the Orange County coast that Family Wealth Strategists serves.

Custom Iconography

Story telling through imagery crafted specifically for the site.

"About Us" Interview Production | We also created a video education library during this shoot.