It was a true honor for Olds to document Sway Minds, the visionary summit presented by Sway Capital. Coverage focused on the second day of the event, capturing the main stage sessions and keynote speeches that brought together some of the most influential voices shaping the future of technology, capital, and culture. Guests included renowned figures such as Edward Norton, Soledad O’Brien, Frank Marshall, Werner Herzog, and Mick Ebeling, among others. The atmosphere was electric — a convergence of insight, creativity, and human connection — and Olds was privileged to capture those defining moments through photography.
The objective was to produce a rich visual archive that would serve both as a lasting legacy and as promotional assets for future Sway Minds activations. We aimed to capture the spirit of innovation, influence, and insight that defines the brand — highlighting not just staged moments but candid scenes of exchange, energy, and authenticity. Another goal was to create a versatile body of images suitable for use across press coverage, social media, marketing campaigns, and event recap materials. Ultimately, the goal was to reflect the value and prestige of the Sway Minds platform through imagery that feels as aspirational as it is real.
Edward Norton (Actor and Conservationist) & Brian Nugent (Co-Founder, Sway Capital)
Michael López-Alegría (Retired NASA Astronaut) & Karl Karlsson (Co-Founder, Sway Capital)
Brian Nugent (Co-Founder, Sway Capital), Werner Herzog (German Filmmaker) & Edward Norton (Actor and Conservationist)
Merck Mercuriadis (Founder Founder Hipgnosis Song Management Ltd) & Soledad O'Brien (Broadcast Journalist)
Werner Herzog (German Filmmaker) & Soledad O'Brien (Broadcast Journalist)
Mick Ebeling (Founder & CEO, Not Impossible Labs)
Mahesh Saptharishi (CTO, Motorola) & Kenneth D. Denman (Managing Director, Sway Ventures)
